The website is well designed, hosting both their TV and Radio platform. The station had a steady expansion peaking at four hundred thousand listeners in Beyond just slower music, Smooth needs to build some powerful brand gestures that inspire relaxation and really connect with its audience. Smooth could potentially impact a number of competitors, but most of all, it will be make or break for DMG. DMG will be hoping this is fourth time lucky for the poor cousin to the Nova Network. However, they have several shows. Industry, shareholders and advertisers are also all watching this launch very closely.
Then, a year later, the stations dropped their identities completely and just relied on their frequencies. However, the station changed to a full music format in Brand or just another playlist? But it seems the failure took a long time to get over. However, they have several shows. Programs Smoothfm focuses their broadcasting mainly on music. Fans of the station can also tune in to live shows their official website. Industry, shareholders and advertisers are also all watching this launch very closely. Within a year, talk was dropped for a largely jock-free, broad music format. The station is currently a fifty-six kilo-watt broadcasting network featuring an easy listening format. Unfortunately, despite the similarities of colours, Smooth does not benefit from any sharing of the beans at all yet. Interestingly, for a station targeting females, Cathy Dinn is the only female presenter. How to Listen The station broadcasts at Their page also contains different news articles and stories on the latest happenings in Australia. Now, it seems DMG is more committed to building a brand with Smooth. Their target audience was the population aged At this time, the station played Classic Rock music from artists in the 70s and 80s. Since launching in , both Currently, Nova Entertainment owns it. Subsequent formats seemed to be more focussed on a safe solution to minimise costs and simply survive. The home page has several tabs containing different content. Social Network Smoothfm has an extensive social media fan base. Radio Personalities The radio station features several radio celebrities. Beyond just slower music, Smooth needs to build some powerful brand gestures that inspire relaxation and really connect with its audience. There are plenty of alternatives iPods, CDs etc for the audience to relax to.
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